“What Color is it ?” is the blog that gave birth to this organisation. created in January 2016, its goal is to help visually impaired and blind people to get access to descriptions of makeup products (eye shadows, blushes, lipsticks or nail polishes) which usually do not have clear and understandable names. It could allow them to make a choice and order something on the Internet or in a shop by themselves, which is quite rewarding.
That is why we also try to rate the accessibility of most of beauty brands’ (smaller and bigger) websites for visually impaired peoples. We use Jaws and Voice Over to test buttons, links etc.
More recently, we also decided to write about fashion because most of us do not know how to make colors match together or which accessories to choose.
Do not hesitate to pay us a visit on this website, as well !